Definition of Google Local Service Ads: Google Local Service Ads are a paid advertising product provided by Google, primarily aimed at service-based businesses operating in specific geographic areas. These ads are intended to help local businesses promote their services to potential customers who are actively searching for those services online. GLSAs typically appear at the top of Google search results, above organic search results, and often include essential business information such as the business name, service area, phone number, and reviews. They are distinct from traditional Pay-Per-Click (PPC) ads and are specifically designed to connect local service providers with customers in need of their services.

How GLSAs differ from other online advertising methods:

Local Focus: GLSAs are highly localized and are designed to target users in specific geographic areas. This is particularly beneficial for businesses that rely on serving customers within a specific service radius, such as realtors who operate in particular neighborhoods or cities.

Pay-Per-Lead: Unlike traditional PPC advertising where you pay for clicks, GLSAs operate on a pay-per-lead basis. You are charged when a potential customer contacts you directly through the ad, such as by calling your business or sending a message. This means you only pay for genuine leads.

Verification: Businesses that wish to run GLSAs need to go through a verification process with Google. This includes background checks and other screening measures to ensure that the businesses are legitimate and trustworthy. This verification can provide added credibility to your business.

Integration with Google Guarantee: Google Local Service Ads are often associated with the Google Guarantee program. Businesses that are part of this program are backed by a satisfaction guarantee, which can increase trust and confidence among potential customers.

Benefits of using GLSAs for realtors:

Local Visibility: GLSAs help realtors appear prominently in local search results, making it easier for potential clients in their service area to find them.

Pay-Per-Lead: With GLSAs, realtors only pay when they receive qualified leads, such as phone calls or messages from potential clients, making it a cost-effective advertising option.

Trust and Credibility: Being part of the Google Guarantee program and undergoing Google’s verification process can enhance a realtor’s credibility in the eyes of potential clients.

Control Over Budget: Realtors can set a budget that aligns with their advertising goals, ensuring they don’t overspend on marketing.

Performance Tracking: Google provides tools to track the performance of GLSAs, allowing realtors to assess the effectiveness of their advertising campaigns and make necessary adjustments.