When someone searches for a service “near me,” your Google Business Profile can become the first place they judge your business. Before visiting your website, a customer may check your category, location, hours, photos, reviews, services, and contact options directly in Google Search or Maps. So, how to optimize GMB…

GMB stands for Google My Business. It was Google’s former name for its business listing platform. Today, Google calls it Google Business Profile. A Business Profile gives an eligible local business a presence on Google Search and Google Maps. Business owners can provide information such as their business name, hours,…